Name: Procurement Marketing
Price: 605.95 DKK
Availability: InStock
Author: Udo Koppelmann
ISBN: 9783540644590

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A compilation of the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. The book adopts a decision-orientated approach, starting with a situation analysis and leading through a heuristic structure to the right combination of procurement tools.

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Sprog:
Engelsk

ISBN:
9783540644590

Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Indbinding:
Hardback

Sideantal:
184

Udgivet:
16. juli 1998

Udgave:
1998

Størrelse:
234x156x12 mm.

Vægt:
1020 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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A compilation of the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. The book adopts a decision-orientated approach, starting with a situation analysis and leading through a heuristic structure to the right combination of procurement tools.

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