Name: Product Assortment and Consumer Choice
Price: 552.95 DKK
Availability: InStock
Author: Alexander Chernev
ISBN: 9781601985347

Product Assortment and Consumer Choice af Alexander Chernev

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Paperback
2-3 uger
552,95 kr.

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Examines existing literature and builds on the current theoretical developments across different research domains to develop a set of research propositions delineating the impact of product assortment on consumer choice.

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Sprog:
Engelsk

ISBN:
9781601985347

Forlag:
now publishers Inc

Indbinding:
Paperback

Sideantal:
74

Udgivet:
15. Marts 2012

Størrelse:
234x156x4 mm.

Vægt:
118 g.

Leveringstid: 2-3 uger.
Forventet levering: 19. Oktober 2024

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502,95 kr.

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Examines existing literature and builds on the current theoretical developments across different research domains to develop a set of research propositions delineating the impact of product assortment on consumer choice.

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