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Professional Services Marketing - William Winston - Bog

- Strategy and Tactics

af William Winston
Professional Services Marketing af William Winston
Bag om Professional Services Marketing

This text provides an introduction to the major issues and concepts in professional service marketing, as well as strategic guidance to professionals new to marketing. The author outlines the characteristics and difficulties involved in managing and marketing professional services.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781560242413
  • Indbinding:
  • Paperback
  • Sideantal:
  • 146
  • Udgivet:
  • 20. Januar 1993
  • Størrelse:
  • 152x212x0 mm.
  • Vægt:
  • 270 g.
  • 2-4 uger.
  • 22. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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This text provides an introduction to the major issues and concepts in professional service marketing, as well as strategic guidance to professionals new to marketing. The author outlines the characteristics and difficulties involved in managing and marketing professional services.

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