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Providing a New Perspective on Understanding and Measuring of Customer Inspiration - Lisa Stoll - Bog

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The exploration of inspiration from a scientific perspective is not easy. Marketing scholars have also become interested in the topic and started to uncover customers' inspiration in the marketing domain. First, customer inspiration is defined and conceptualized within the marketing domain.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658358938
  • Indbinding:
  • Paperback
  • Sideantal:
  • 140
  • Udgivet:
  • 12. November 2021
  • Udgave:
  • 12022
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 214 g.
  • 2-3 uger.
  • 24. Oktober 2024
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Beskrivelse af Providing a New Perspective on Understanding and Measuring of Customer Inspiration

The exploration of inspiration from a scientific perspective is not easy. Marketing scholars have also become interested in the topic and started to uncover customers' inspiration in the marketing domain. First, customer inspiration is defined and conceptualized within the marketing domain.

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