Psychological Processes and Advertising Effects

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In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.

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Sprog:
Engelsk

ISBN:
9780367498801

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
318

Udgivet:
20. December 2021

Størrelse:
156x234x0 mm.

Vægt:
750 g.

Leveringstid: 2-4 uger.
Forventet levering: 23. Juli 2024

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In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.

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