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Public Relations, Branding and Authenticity - Sian (University of Swansear) Rees - Bog

- Brand Communications in the Digital Age

Bag om Public Relations, Branding and Authenticity

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367077655
  • Indbinding:
  • Hardback
  • Sideantal:
  • 186
  • Udgivet:
  • 5. Februar 2020
  • Størrelse:
  • 242x224x12 mm.
  • Vægt:
  • 442 g.
  • 2-4 uger.
  • 11. Oktober 2024
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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Public Relations, Branding and Authenticity

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.

Brugerbedømmelser af Public Relations, Branding and Authenticity



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