Du sparer 0% ift. normalprisen Spar 0%

Hardback
2-3 uger
1.554,95 kr.

Bag om Qualitative Consumer Research

Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices.

Vis mere

Sprog:
Engelsk

ISBN:
9781787144927

Forlag:
Emerald Publishing Limited

Indbinding:
Hardback

Sideantal:
296

Udgivet:
18. August 2017

Størrelse:
238x161x21 mm.

Vægt:
550 g.

Leveringstid: 2-3 uger.
Forventet levering: 16. Oktober 2024

Normalpris

1.554,95 kr. + Fragt
~~1.554,95 kr.~~

Medlemspris

1.504,95 kr.

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Qualitative Consumer Research

Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices.

Brugerbedømmelser af Qualitative Consumer Research

Andre købte også..

Find lignende bøger

Bogen Qualitative Consumer Research findes i følgende kategorier:

Qualitative Consumer Research - Bog

Beskrivelse af Qualitative Consumer Research

Brugerbedømmelser af Qualitative Consumer Research

Gør som tusindvis af andre bogelskere