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Bag om Qualitative Consumer Research

Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices.

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Sprog:
Engelsk

ISBN:
9781787144927

Forlag:
Emerald Publishing Limited

Indbinding:
Hardback

Sideantal:
296

Udgivet:
18. august 2017

Størrelse:
238x161x21 mm.

Vægt:
550 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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Beskrivelse af Qualitative Consumer Research

Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices.

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