Name: Qualitative Marketing Research
Price: 620.95 DKK
Availability: InStock
Author: Johanna Moisander
ISBN: 9781412903813

Qualitative Marketing Research af Johanna Moisander

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Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.

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Sprog:
Engelsk

ISBN:
9781412903813

Forlag:
SAGE Publications Inc

Indbinding:
Paperback

Sideantal:
240

Udgivet:
18. maj 2006

Størrelse:
172x242x15 mm.

Vægt:
414 g.

Leveringstid: 2-4 uger.
Forventet levering: 7. december 2024

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Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.

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