Name: Quantitative Analysis in Marketing Management
Price: 1029.95 DKK
Availability: InStock
Author: Luiz Moutinho
ISBN: 9780471964308

Quantitative Analysis in Marketing Management af Luiz Moutinho

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This text brings together the key quantitative concepts and techniques which are central for the contemporary management of the marketing function. It also examines techniques drawn from other management disciplines, such as financial management.

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Sprog:
Engelsk

ISBN:
9780471964308

Forlag:
John Wiley & Sons Inc

Indbinding:
Paperback

Sideantal:
342

Udgivet:
14. maj 1998

Størrelse:
154x233x19 mm.

Vægt:
510 g.

Leveringstid: 2-3 uger.
Forventet levering: 2. december 2024

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This text brings together the key quantitative concepts and techniques which are central for the contemporary management of the marketing function. It also examines techniques drawn from other management disciplines, such as financial management.

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