Quantitative Marketing and Marketing Management

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Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions.

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Sprog:
Engelsk

ISBN:
9783834946577

Forlag:
Gabler

Indbinding:
Paperback

Sideantal:
627

Udgivet:
18. juli 2014

Udgave:
2012

Størrelse:
240x168x32 mm.

Vægt:
1057 g.

Leveringstid: 2-15 hverdage.
Forventet levering: 9. december 2024

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Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions.

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