Name: Raising the Corporate Umbrella
Price: 605.95 DKK
Availability: InStock
Author: Philip J. Kitchen
ISBN: 9781349425327

Raising the Corporate Umbrella af Philip J. Kitchen

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Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation.

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Sprog:
Engelsk

ISBN:
9781349425327

Forlag:
Palgrave MacMillan

Indbinding:
Paperback

Sideantal:
410

Udgivet:
1. januar 2001

Udgave:
12001

Størrelse:
152x229x0 mm.

Vægt:
637 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 16. december 2024

Forlænget returret til d. 31. januar 2025

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555,95 kr.

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Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation.

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