Udsalget slutter om
Udvidet returret til d. 31. januar 2025

Redefining Global Strategy - Pankaj Ghemawat - Bog

- Crossing Borders in A World Where Differences Still Matter

Bag om Redefining Global Strategy

Why do so many global strategies fail - despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. The author explains that the cross-border differences are larger than we often assume.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781591398660
  • Indbinding:
  • Hardback
  • Sideantal:
  • 272
  • Udgivet:
  • 27. august 2007
  • Størrelse:
  • 168x241x25 mm.
  • Vægt:
  • 580 g.
  • Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025

Normalpris

  • BLACK FRIDAY
    : :

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Redefining Global Strategy

Why do so many global strategies fail - despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. The author explains that the cross-border differences are larger than we often assume.

Brugerbedømmelser af Redefining Global Strategy



Find lignende bøger
Bogen Redefining Global Strategy findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.