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Relationship Marketer - Mogens Bjerre - Bog

- Rethinking Strategic Relationship Marketing

af Mogens Bjerre, Soren Hougaard
Relationship Marketer af Mogens Bjerre
Bag om Relationship Marketer

This book explains how the concept of mutuality is quickly becoming a fundamental principle in marketing. It presents useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783642444203
  • Indbinding:
  • Paperback
  • Sideantal:
  • 223
  • Udgivet:
  • 29. November 2014
  • Udgave:
  • 22009
  • Størrelse:
  • 235x155x13 mm.
  • Vægt:
  • 373 g.
  • 2-3 uger.
  • 22. Maj 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Relationship Marketer

This book explains how the concept of mutuality is quickly becoming a fundamental principle in marketing. It presents useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities.

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