Name: Relationship Marketing in the Digital Age
Price: 1778.95 DKK
Availability: InStock
Author: Robert Palmatier
ISBN: 9781138310025

Relationship Marketing in the Digital Age af Robert Palmatier

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this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.

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Sprog:
Engelsk

ISBN:
9781138310025

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
264

Udgivet:
2. januar 2019

Størrelse:
235x160x17 mm.

Vægt:
486 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.

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