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Relationship Marketing in the Digital Age - Robert Palmatier - Bog

af Robert Palmatier

indgår i Routledge Studies in Marketing serien

Relationship Marketing in the Digital Age af Robert Palmatier
Bag om Relationship Marketing in the Digital Age

this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138310025
  • Indbinding:
  • Hardback
  • Sideantal:
  • 264
  • Udgivet:
  • 2. januar 2019
  • Størrelse:
  • 235x160x17 mm.
  • Vægt:
  • 486 g.
  • 8-11 hverdage.
  • 17. januar 2025
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.

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