Name: Relationship Marketing Management
Price: 817.95 DKK
Availability: InStock
Author: Ed (Senior Lecturer Department of Marketing Little
ISBN: 9781861529312

Relationship Marketing Management af Ed (Senior Lecturer Department of Marketing Little

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Using case studies and examples the authors summarize the key ideas of relationship marketing and explore its use in consumer markets on the part of companies ranging from large multinationals down to small and medium-size companies.

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Sprog:
Engelsk

ISBN:
9781861529312

Forlag:
Cengage Learning EMEA

Indbinding:
Paperback

Sideantal:
236

Udgivet:
3. april 2003

Udgave:

Størrelse:
189x245x16 mm.

Vægt:
502 g.

Leveringstid: 2-4 uger.
Forventet levering: 18. december 2024

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Using case studies and examples the authors summarize the key ideas of relationship marketing and explore its use in consumer markets on the part of companies ranging from large multinationals down to small and medium-size companies.

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