Name: Relationship Marketing
Price: 652.95 DKK
Availability: InStock
Author: Martin Christopher
ISBN: 9780750648394

Relationship Marketing af Martin Christopher

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Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

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Sprog:
Engelsk

ISBN:
9780750648394

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
264

Udgivet:
30. oktober 2002

Størrelse:
156x234x14 mm.

Vægt:
426 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 16. januar 2025

Forlænget returret til d. 31. januar 2025

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Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

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