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Relationship Marketing - Martin Christopher - Bog

Bag om Relationship Marketing

Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750648394
  • Indbinding:
  • Paperback
  • Sideantal:
  • 264
  • Udgivet:
  • 30. oktober 2002
  • Størrelse:
  • 156x234x14 mm.
  • Vægt:
  • 426 g.
  • 8-11 hverdage.
  • 5. december 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Relationship Marketing

Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

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