Relationships and Networks in International Markets

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Hardback
8-11 hverdage
1.908,95 kr.

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Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.

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Sprog:
Engelsk

ISBN:
9780080430638

Forlag:
Emerald Publishing Limited

Indbinding:
Hardback

Sideantal:
480

Udgivet:
12. marts 1998

Størrelse:
242x166x34 mm.

Vægt:
874 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 16. januar 2025

Forlænget returret til d. 31. januar 2025

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Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.

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