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Relationships and Networks in International Markets - Bog

indgår i International Business and Management serien

Relationships and Networks in International Markets
Bag om Relationships and Networks in International Markets

Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780080430638
  • Indbinding:
  • Hardback
  • Sideantal:
  • 480
  • Udgivet:
  • 12. Marts 1998
  • Størrelse:
  • 242x166x34 mm.
  • Vægt:
  • 874 g.
  • 2-3 uger.
  • 23. Juli 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Relationships and Networks in International Markets

Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.

Brugerbedømmelser af Relationships and Networks in International Markets



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