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Replication of Retail Fashion Formats into Foreign Countries - Christoph Schroeder - Bog

- A Qualitative Analysis

Bag om Replication of Retail Fashion Formats into Foreign Countries

Christoph Schroeder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Fashion firms standardize their "Retail culture", which acts as a foundation for a successful format transfer strategy (core elements).

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658075408
  • Indbinding:
  • Paperback
  • Sideantal:
  • 271
  • Udgivet:
  • 31. oktober 2014
  • Udgave:
  • 2015
  • Størrelse:
  • 210x148x17 mm.
  • Vægt:
  • 3849 g.
  • 8-11 hverdage.
  • 7. december 2024
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  • BLACK NOVEMBER

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Beskrivelse af Replication of Retail Fashion Formats into Foreign Countries

Christoph Schroeder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Fashion firms standardize their "Retail culture", which acts as a foundation for a successful format transfer strategy (core elements).

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