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Retail Brand Equity and Loyalty - Julia Katharina Weindel - Bog

- Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing

af Julia Katharina Weindel

indgår i Handel und Internationales Marketing Retailing and International Marketing serien

Retail Brand Equity and Loyalty af Julia Katharina Weindel
Bag om Retail Brand Equity and Loyalty

Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658150365
  • Indbinding:
  • Paperback
  • Sideantal:
  • 195
  • Udgivet:
  • 19. september 2016
  • Udgave:
  • 12016
  • Størrelse:
  • 148x210x12 mm.
  • Vægt:
  • 2903 g.
  • 8-11 hverdage.
  • 7. december 2024
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  • BLACK NOVEMBER

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.

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