Name: Retail Brand Equity and Loyalty
Price: 685.95 DKK
Availability: InStock
Author: Julia Katharina Weindel
ISBN: 9783658150365

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685,95 kr.

Bag om Retail Brand Equity and Loyalty

Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.

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Sprog:
Engelsk

ISBN:
9783658150365

Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Indbinding:
Paperback

Sideantal:
195

Udgivet:
19. september 2016

Udgave:
12016

Størrelse:
148x210x12 mm.

Vægt:
2903 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 14. november 2024

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Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.

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