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Retail Internationalization in Emerging Countries - Karin Pennemann - Bog

- The Positioning of Global Retail Brands in China

Bag om Retail Internationalization in Emerging Countries

The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783834944917
  • Indbinding:
  • Paperback
  • Sideantal:
  • 179
  • Udgivet:
  • 31. maj 2013
  • Udgave:
  • 2013
  • Størrelse:
  • 210x149x11 mm.
  • Vægt:
  • 264 g.
  • 8-11 hverdage.
  • 14. november 2024
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  • BLACK NOVEMBER

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.

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