Rethinking Strategy for Creative Industries - Milan (London Metropolitan University Todorovic - Bog

Based on extensive original research and live empirical data derived from case studies, interviews, and observations from creative managers, this book informs strategic decision-making by analysing creative business manoeuvres and stages of innovation in the context of Creative Industries. This book will be of significant interest to scholars, advanced students and practitioners in the Creative Industries and also for academic libraries, management consultancies, and practitioners.