Name: Revenue Management
Price: 707.95 DKK
Availability: InStock
Author: Sheryl E. Kimes
ISBN: 9781680830286

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707,95 kr.

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Provides an overview of revenue management (RM) and discusses approaches that firms can use to more profitably manage and define the ways in which they sell their capacity. The book offers an in-depth discussion of the roles that price, time, and space play in RM, and discusses marketing and customer conflicts that arise from the application of RM.

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Sprog:
Engelsk

ISBN:
9781680830286

Forlag:
now publishers Inc

Indbinding:
Paperback

Sideantal:
82

Udgivet:
31. marts 2015

Størrelse:
156x234x4 mm.

Vægt:
129 g.

Leveringstid: 2-3 uger.
Forventet levering: 23. november 2024

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Provides an overview of revenue management (RM) and discusses approaches that firms can use to more profitably manage and define the ways in which they sell their capacity. The book offers an in-depth discussion of the roles that price, time, and space play in RM, and discusses marketing and customer conflicts that arise from the application of RM.

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