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Routledge Handbook of Sports Sponsorship - Alain Ferrand - Bog

- Successful Strategies

Bag om Routledge Handbook of Sports Sponsorship

Sports sponsorship has exploded in value over the last decades, and is a multi-million pound industry. This text explores the development of a sponsorship strategy as well as the practical implementation of sponsorship operations including targeting and negotiating with sponsors, signing a deal, and providing a quality service to sponsors.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415401104
  • Indbinding:
  • Hardback
  • Sideantal:
  • 288
  • Udgivet:
  • 17. november 2006
  • Størrelse:
  • 174x246x21 mm.
  • Vægt:
  • 657 g.
  • 8-11 hverdage.
  • 6. december 2024
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  • BLACK NOVEMBER

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Routledge Handbook of Sports Sponsorship

Sports sponsorship has exploded in value over the last decades, and is a multi-million pound industry. This text explores the development of a sponsorship strategy as well as the practical implementation of sponsorship operations including targeting and negotiating with sponsors, signing a deal, and providing a quality service to sponsors.

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