Name: Scenarios in Marketing
Price: 454.95 DKK
Availability: InStock
Author: Gill Ringland
ISBN: 9780470032725

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Hardback
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454,95 kr.

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You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics.

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Sprog:
Engelsk

ISBN:
9780470032725

Forlag:
John Wiley & Sons Inc

Indbinding:
Hardback

Sideantal:
248

Udgivet:
22. september 2006

Størrelse:
237x162x28 mm.

Vægt:
546 g.

Leveringstid: 2-3 uger.
Forventet levering: 17. december 2024

Forlænget returret til d. 31. januar 2025

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You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics.

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