Selling to the C-Suite, Second Edition: What Every Executive Wants You to Know About Successfully Selling to the Top - Nicholas A.C. Read - Bog

THE CLASSIC GUIDE TO HIGH-LEVEL SELLING.
Updated with new insights from global executives.

How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term?

The authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers what they look for when salespeople call. What these top executives reveal will change the way you sell.

This second edition has been updated with new insights on how to stand out and succeed in a market where executives are using social media and other technologies as a key part of their buying process. YouΓÇÖll learn how to:
ΓÇóTarget the most relevant executives in any sales opportunity
ΓÇóWin support from the executiveΓÇÖs network of gatekeepers and influencers
ΓÇóPosition yourself as the supplier who will add the most value with least risk
ΓÇóUpdate your prospecting and selling skills for the digital age
ΓÇóSell higher, win bigger, and close faster.

Based on the worldΓÇÖs largest study of its kind, Selling to the C-Suite, Second Edition blends empirical research with practical insights to help you sell higher, faster, and stronger.