Name: Sensory Marketing
Price: 1887.95 DKK
Availability: InStock
Author: Bertil Hulten
ISBN: 9781138914629

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Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice.

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Sprog:
Engelsk

ISBN:
9781138914629

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
420

Udgivet:
2. november 2015

Størrelse:
235x161x29 mm.

Vægt:
718 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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1.837,95 kr.

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Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice.

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