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Service Innovation - Anders Gustafsson - Bog

af Anders Gustafsson, Per Kristensson, Gary R. Schirr, Lars Witell
Service Innovation af Anders Gustafsson
Bag om Service Innovation

Views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, this book develops a model of service innovation and develop guidelines for what is required from the organizational perspective.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781631574955
  • Indbinding:
  • Paperback
  • Sideantal:
  • 174
  • Udgivet:
  • 15. April 2016
  • Størrelse:
  • 229x152x10 mm.
  • 2-3 uger.
  • 22. Maj 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Service Innovation

Views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, this book develops a model of service innovation and develop guidelines for what is required from the organizational perspective.

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