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  4. Serving All Urban Cunsumers: A Marketing Approach to Water Services in Low- And Middle-Income Countries: Book 4 - Sample Strategic Marketing Plan

Serving All Urban Cunsumers: A Marketing Approach to Water Services in Low- And Middle-Income Countries: Book 4 - Sample Strategic Marketing Plan - Kevin Sansom - Bog

af Kevin Sansom
Serving All Urban Cunsumers: A Marketing Approach to Water Services in Low- And Middle-Income Countries: Book 4 - Sample Strategic Marketing Plan af Kevin Sansom
Bag om Serving All Urban Cunsumers: A Marketing Approach to Water Services in Low- And Middle-Income Countries: Book 4 - Sample Strategic Marketing Plan

This book is one of a series of six publications that consider how water utilities working with other key stakeholders, can meet the needs and demands of urban water consumers - including the poor - through developing an understanding of the needs and demands of all consumer groups, and by the adaptation of marketing/commercial approaches.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781843800576
  • Indbinding:
  • Paperback
  • Sideantal:
  • 122
  • Udgivet:
  • 1. januar 2004
  • Vægt:
  • 421 g.
  • Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025

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This book is one of a series of six publications that consider how water utilities working with other key stakeholders, can meet the needs and demands of urban water consumers - including the poor - through developing an understanding of the needs and demands of all consumer groups, and by the adaptation of marketing/commercial approaches.

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