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#Share - Natalie T. Wood - Bog

- How to Mobilize Social Word of Mouth (sWOM)

Bag om #Share

Examines the influence of social word of mouth (sWOM) and provides guidance on how to operationalize its growing power. The goal is to bring together industry best practices and academic research to help construct social media content that speaks with your brand voice, stimulates engagement, and inspires consumers to share.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781631574412
  • Indbinding:
  • Paperback
  • Sideantal:
  • 242
  • Udgivet:
  • 28. februar 2017
  • Størrelse:
  • 229x152x13 mm.
  • 8-11 hverdage.
  • 6. december 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af #Share

Examines the influence of social word of mouth (sWOM) and provides guidance on how to operationalize its growing power. The goal is to bring together industry best practices and academic research to help construct social media content that speaks with your brand voice, stimulates engagement, and inspires consumers to share.

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