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Sharing Behavior of Brand Crisis Information on Social Media - Changzheng Yang - Bog

Bag om Sharing Behavior of Brand Crisis Information on Social Media

Introduction.- Literature Review and Theoretical Foundation.- Fluctuation Features of Brand Crisis Information Sharing by Weibo Use.- Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Use.- Static Influencing Mechanism of Weibo Users'' Information Sharing of Brand Crisis Cases.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789811666667
  • Indbinding:
  • Hardback
  • Sideantal:
  • 283
  • Udgivet:
  • 20. Januar 2022
  • Udgave:
  • 12022
  • Størrelse:
  • 155x235x0 mm.
  • Vægt:
  • 612 g.
  • 2-3 uger.
  • 8. Oktober 2024

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Sharing Behavior of Brand Crisis Information on Social Media

Introduction.- Literature Review and Theoretical Foundation.- Fluctuation Features of Brand Crisis Information Sharing by Weibo Use.- Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Use.- Static Influencing Mechanism of Weibo Users'' Information Sharing of Brand Crisis Cases.

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