Name: Sharing Behavior of Brand Crisis Information on Social Media
Price: 1592.95 DKK
Availability: InStock
Author: Changzheng Yang
ISBN: 9789811666667

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Hardback
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1.592,95 kr.

Bag om Sharing Behavior of Brand Crisis Information on Social Media

Introduction.- Literature Review and Theoretical Foundation.- Fluctuation Features of Brand Crisis Information Sharing by Weibo Use.- Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Use.- Static Influencing Mechanism of Weibo Users'' Information Sharing of Brand Crisis Cases.

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Sprog:
Engelsk

ISBN:
9789811666667

Forlag:
Springer Verlag, Singapore

Indbinding:
Hardback

Sideantal:
283

Udgivet:
20. januar 2022

Udgave:
12022

Størrelse:
155x235x0 mm.

Vægt:
612 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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Beskrivelse af Sharing Behavior of Brand Crisis Information on Social Media

Introduction.- Literature Review and Theoretical Foundation.- Fluctuation Features of Brand Crisis Information Sharing by Weibo Use.- Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Use.- Static Influencing Mechanism of Weibo Users'' Information Sharing of Brand Crisis Cases.

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