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Smart Alliance - J. Gary Taylor - Bog

- How a Global Corporation and Environmental Activists Transformed a Tarnished Brand

Bag om Smart Alliance

'Smart Alliance' tells the story of how Chiquita, formerly the notorious United Fruit Company, reinvented itself as an ally of conservation and together with the Rainforest Alliance set about establishing a 'Better Banana' seal of approval to certify genuine efforts to protect the environment.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780300102338
  • Indbinding:
  • Hardback
  • Sideantal:
  • 304
  • Udgivet:
  • 11. marts 2004
  • Størrelse:
  • 140x210x2 mm.
  • Vægt:
  • 463 g.
  • 8-11 hverdage.
  • 9. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Smart Alliance

'Smart Alliance' tells the story of how Chiquita, formerly the notorious United Fruit Company, reinvented itself as an ally of conservation and together with the Rainforest Alliance set about establishing a 'Better Banana' seal of approval to certify genuine efforts to protect the environment.

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