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Social Communication in Advertising - William Leiss - Bog

- Consumption in the Mediated Marketplace

af William Leiss
Social Communication in Advertising af William Leiss
Bag om Social Communication in Advertising

With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights intoe the role of Google, Facebook, Snapchat and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138094567
  • Indbinding:
  • Paperback
  • Sideantal:
  • 432
  • Udgivet:
  • 12. Juli 2018
  • Udgave:
  • 4
  • Størrelse:
  • 250x175x19 mm.
  • Vægt:
  • 912 g.
  • Ukendt - mangler pt..

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Social Communication in Advertising

With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights intoe the role of Google, Facebook, Snapchat and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

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