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indgår i Advanced Series in Management serien

Social Media in Strategic Management
Bag om Social Media in Strategic Management

Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technol

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781781908983
  • Indbinding:
  • Hardback
  • Sideantal:
  • 329
  • Udgivet:
  • 8. August 2013
  • Størrelse:
  • 170x244x22 mm.
  • Vægt:
  • 638 g.
  • 2-3 uger.
  • 16. Juli 2024

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Social Media in Strategic Management

Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technol

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