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Social Media in Strategic Management
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Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technol

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781781908983
  • Indbinding:
  • Hardback
  • Sideantal:
  • 329
  • Udgivet:
  • 8. august 2013
  • Størrelse:
  • 170x244x22 mm.
  • Vægt:
  • 638 g.
  • 2-3 uger.
  • 12. december 2024

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  • BLACK WEEK

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Social Media in Strategic Management

Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technol

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