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Social Media, Organizational Identity and Public Relations - Amy Thurlow - Bog

- The Challenge of Authenticity

Bag om Social Media, Organizational Identity and Public Relations

This book focusses on understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and how to make sense of these identities.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367665036
  • Indbinding:
  • Paperback
  • Sideantal:
  • 132
  • Udgivet:
  • 30. september 2020
  • Størrelse:
  • 232x155x11 mm.
  • Vægt:
  • 232 g.
  • 2-3 uger.
  • 10. december 2024
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Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Social Media, Organizational Identity and Public Relations

This book focusses on understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and how to make sense of these identities.

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