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Social Media, Organizational Identity and Public Relations - Amy Thurlow - Bog

- The Challenge of Authenticity

af Amy Thurlow

indgår i Routledge New Directions in PR & Communication Research serien

Social Media, Organizational Identity and Public Relations af Amy Thurlow
Bag om Social Media, Organizational Identity and Public Relations

This book focusses on understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and how to make sense of these identities.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367665036
  • Indbinding:
  • Paperback
  • Sideantal:
  • 132
  • Udgivet:
  • 30. September 2020
  • Størrelse:
  • 232x155x11 mm.
  • Vægt:
  • 232 g.
  • 2-3 uger.
  • 29. Juni 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Social Media, Organizational Identity and Public Relations

This book focusses on understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and how to make sense of these identities.

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