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Spending Advertising Money in the Digital Age - Hamish Pringle - Bog

- How to Navigate the Media Flow

Bag om Spending Advertising Money in the Digital Age

Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately, and then deploy it most effectively in order to build business.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780749463052
  • Indbinding:
  • Paperback
  • Sideantal:
  • 336
  • Udgivet:
  • 3. December 2011
  • Størrelse:
  • 233x157x18 mm.
  • Vægt:
  • 518 g.
  • 4-7 hverdage.
  • 3. Oktober 2024
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Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately, and then deploy it most effectively in order to build business.

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