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Sponsorship in Marketing - T. Bettina (University of Oregon Cornwell - Bog

- Effective Partnerships in Sports, Arts and Events

Bag om Sponsorship in Marketing

This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367343446
  • Indbinding:
  • Paperback
  • Sideantal:
  • 274
  • Udgivet:
  • 13. marts 2020
  • Udgave:
  • 2
  • Størrelse:
  • 167x237x16 mm.
  • Vægt:
  • 414 g.
  • 2-3 uger.
  • 12. december 2024
På lager

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Sponsorship in Marketing

This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.

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