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Sport and the Media - Matthew (La Trobe University Nicholson - Bog

- Managing the Nexus

Bag om Sport and the Media

Any successful manager in sport must have a clear understanding of how the media works and the skills to manage the communication process. Now in a fully revised second edition, Sport and the Media is the only textbook to combine in-depth analysis of the sport media industry with a clear guide to practical sport media management skills. This updated edition includes a wider range of examples and cases, as well as four completely new chapters covering social media, managing the media, the sports journalist and the role of the sport media manager. A new companion website provides additional teaching and learning materials, including PowerPoint slides, teaching cases and assessment questions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415839815
  • Indbinding:
  • Hardback
  • Sideantal:
  • 304
  • Udgivet:
  • 29. juni 2015
  • Udgave:
  • 2
  • Størrelse:
  • 255x182x22 mm.
  • Vægt:
  • 710 g.
  • 2-4 uger.
  • 6. december 2024
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Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Sport and the Media

Any successful manager in sport must have a clear understanding of how the media works and the skills to manage the communication process. Now in a fully revised second edition, Sport and the Media is the only textbook to combine in-depth analysis of the sport media industry with a clear guide to practical sport media management skills. This updated edition includes a wider range of examples and cases, as well as four completely new chapters covering social media, managing the media, the sports journalist and the role of the sport media manager. A new companion website provides additional teaching and learning materials, including PowerPoint slides, teaching cases and assessment questions.

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