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Sport Marketing in a Global Environment - Bog

- Strategic Perspectives

indgår i World Association for Sport Management Series serien

Sport Marketing in a Global Environment
Bag om Sport Marketing in a Global Environment

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032217949
  • Indbinding:
  • Hardback
  • Sideantal:
  • 284
  • Udgivet:
  • 20. april 2022
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 453 g.
  • 2-3 uger.
  • 28. januar 2025

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Sport Marketing in a Global Environment

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.

Brugerbedømmelser af Sport Marketing in a Global Environment



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