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Sports and City Marketing in European Cities - Leo van den Berg - Bog

af Leo van den Berg

indgår i EURICUR Series European Institute for Comparative Urban Research serien

Sports and City Marketing in European Cities af Leo van den Berg
Bag om Sports and City Marketing in European Cities

This work investigates the "state of the art" of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each city, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780754619314
  • Indbinding:
  • Hardback
  • Sideantal:
  • 134
  • Udgivet:
  • 18. Juni 2002
  • Størrelse:
  • 153x219x0 mm.
  • Vægt:
  • 410 g.
  • 2-4 uger.
  • 27. Juli 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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This work investigates the "state of the art" of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each city, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing.

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