Stakeholder Involvement in Social Marketing

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This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.

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Sprog:
Engelsk

ISBN:
9780367172695

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
212

Udgivet:
26. november 2020

Størrelse:
241x161x21 mm.

Vægt:
474 g.

Leveringstid: 2-3 uger.
Forventet levering: 22. januar 2025

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This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.

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