Name: Storytelling
Price: 821.95 DKK
Availability: OutOfStock
Author: Klaus Fog
ISBN: 9783540883487

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In its second edition this successful book presents ten new case studies of branding in practice. Written by practitioners, it teaches and inspires students and professionals to use storytelling as a strategic tool for releasing any company's brand potential.

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Sprog:
Engelsk

ISBN:
9783540883487

Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Indbinding:
Hardback

Sideantal:
254

Udgivet:
8. Juni 2010

Udgave:
22010

Størrelse:
237x181x18 mm.

Vægt:
598 g.

Leveringstid: Ukendt - mangler pt..

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771,95 kr.

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In its second edition this successful book presents ten new case studies of branding in practice. Written by practitioners, it teaches and inspires students and professionals to use storytelling as a strategic tool for releasing any company's brand potential.

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Business og læring > Marketing

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