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Strategic Customer Management - Adrian (Professor Payne - Bog

- Integrating Relationship Marketing and CRM

af Adrian (Professor Payne
Strategic Customer Management af Adrian (Professor Payne
Bag om Strategic Customer Management

The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781107649224
  • Indbinding:
  • Paperback
  • Sideantal:
  • 542
  • Udgivet:
  • 28. Marts 2013
  • Størrelse:
  • 189x246x25 mm.
  • Vægt:
  • 1046 g.
  • 2-3 uger.
  • 22. Oktober 2024
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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice.

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