Strategic Innovative Marketing and Tourism

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Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing.

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Sprog:
Engelsk

ISBN:
9783030124526

Forlag:
Springer Nature Switzerland AG

Indbinding:
Hardback

Sideantal:
1330

Udgivet:
4. juli 2019

Udgave:
12019

Størrelse:
155x235x0 mm.

Vægt:
2428 g.

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Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing.

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Bogen Strategic Innovative Marketing and Tourism findes i følgende kategorier:

Business og læring > Marketing

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