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Strategic International Marketing - Hans G. Meissner - Bog

Bag om Strategic International Marketing

International marketing strategies are an essential part of the growing process of internationalization of markets and companies. At the same time, the rise of buyers' markets and market saturation in important market segments in most industrial countries is creating an increasingly marketing orientation in many companies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783642754791
  • Indbinding:
  • Paperback
  • Sideantal:
  • 178
  • Udgivet:
  • 6. december 2011
  • Udgave:
  • 11990
  • Størrelse:
  • 234x156x10 mm.
  • Vægt:
  • 306 g.
  • 8-11 hverdage.
  • 29. november 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Strategic International Marketing

International marketing strategies are an essential part of the growing process of internationalization of markets and companies. At the same time, the rise of buyers' markets and market saturation in important market segments in most industrial countries is creating an increasingly marketing orientation in many companies.

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