Strategic Management: A Competitive Advantage Approach, Conceptsand Cases, Global Edition - Fred David - Bog

For undergraduate and graduate courses in strategic management. This package includes MyLab. A practical, skills-oriented approach to strategic management In todays economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management: A Competitive Advantage Approach, Concepts and Cases captures the complexity of the current business environment and delivers the latest skills and concepts with unrivalled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. It offers more coverage than any other textbook on important issues related to business ethics, social responsibility, global operations, and sustainability one of the reasons it is adopted at more than 500 colleges and universities worldwide. Thoroughly updated and revised with current research and examples, the 17th Edition helps students and managers effectively formulate and implement a strategic plan that can lead to a sustainable competitive advantage for any type of business. Reach every student with MyLab Management MyLabï¿¿ empowers you to reach every student. This flexible digital platform combines unrivalled content, online assessments, and customizable features so you can personalize learning and improve results, one student at a time.
MyLab Management should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.