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Strategic Management and Online Selling - Susanne Royer - Bog

- Creating Competitive Advantage with Intangible Web Goods

Bag om Strategic Management and Online Selling

Focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a perspective on strategic management theory.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415349949
  • Indbinding:
  • Hardback
  • Sideantal:
  • 256
  • Udgivet:
  • 5. maj 2005
  • Størrelse:
  • 236x164x22 mm.
  • Vægt:
  • 530 g.
  • 8-11 hverdage.
  • 9. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Strategic Management and Online Selling

Focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a perspective on strategic management theory.

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