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Strategic Management and Online Selling - Susanne Royer - Bog

- Creating Competitive Advantage with Intangible Web Goods

Bag om Strategic Management and Online Selling

This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415652001
  • Indbinding:
  • Paperback
  • Sideantal:
  • 256
  • Udgivet:
  • 2. november 2012
  • Størrelse:
  • 158x230x14 mm.
  • Vægt:
  • 384 g.
  • 2-4 uger.
  • 27. november 2024
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Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Strategic Management and Online Selling

This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.

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