Name: Strategic Marketing
Price: 2323.95 DKK
Availability: InStock
Author: Tony (University of Chester Proctor
ISBN: 9780415458160

Strategic Marketing af Tony (University of Chester Proctor

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Demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. This work uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of 'strategic windows' to improve its position.

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Sprog:
Engelsk

ISBN:
9780415458160

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
348

Udgivet:
8. juli 2008

Størrelse:
174x246x23 mm.

Vægt:
810 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 11. december 2024

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Forlænget returret til d. 31. januar 2025

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Demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. This work uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of 'strategic windows' to improve its position.

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