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Strategic Marketing for High Technology Products - Thomas Fotiadis - Bog

- An Integrated Approach

Bag om Strategic Marketing for High Technology Products

This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated f

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367591113
  • Indbinding:
  • Paperback
  • Sideantal:
  • 194
  • Udgivet:
  • 14. August 2020
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 453 g.
  • 2-3 uger.
  • 17. Oktober 2024
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Beskrivelse af Strategic Marketing for High Technology Products

This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated f

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