Name: Strategic Marketing for High Technology Products
Price: 571.95 DKK
Availability: InStock
Author: Thomas Fotiadis
ISBN: 9780367591113

Strategic Marketing for High Technology Products af Thomas Fotiadis

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This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated f

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Sprog:
Engelsk

ISBN:
9780367591113

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
194

Udgivet:
14. august 2020

Størrelse:
156x234x0 mm.

Vægt:
453 g.

Leveringstid: 2-3 uger.
Forventet levering: 11. december 2024

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This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated f

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