Name: Strategic Marketing in Library and Information Science
Price: 519.95 DKK
Availability: InStock
Author: Linda S Katz
ISBN: 9780789021434

Strategic Marketing in Library and Information Science af Linda S Katz

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With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this text examinees the current and quite limited state of marketing by LIS practitioners and institutions.

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Sprog:
Engelsk

ISBN:
9780789021434

Forlag:
Taylor & Francis Inc

Indbinding:
Paperback

Sideantal:
266

Udgivet:
12. september 2003

Størrelse:
154x212x15 mm.

Vægt:
372 g.

Leveringstid: 2-4 uger.
Forventet levering: 7. december 2024

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With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this text examinees the current and quite limited state of marketing by LIS practitioners and institutions.

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