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Strategic Marketing in Library and Information Science - Linda S Katz - Bog

af Linda S Katz
Strategic Marketing in Library and Information Science af Linda S Katz
Bag om Strategic Marketing in Library and Information Science

With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this text examinees the current and quite limited state of marketing by LIS practitioners and institutions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780789021434
  • Indbinding:
  • Paperback
  • Sideantal:
  • 266
  • Udgivet:
  • 12. September 2003
  • Størrelse:
  • 154x212x15 mm.
  • Vægt:
  • 372 g.
  • 2-4 uger.
  • 24. Maj 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Strategic Marketing in Library and Information Science

With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this text examinees the current and quite limited state of marketing by LIS practitioners and institutions.

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